Using the landscaper capabilities on the Tegla Tracker, actual product positioning is mapped and located. Mapping is developed in 3-D to provide a real view of the store environment, and product identification is conducted to measure and enhance the behavioral effects of store layouts.
Using precise mapping capabilities, the impact of actual product placement on shopper behavior can be determined. Mapping the precise location of your products can mean the difference between tracking interactions with competitor products and yours.
While placement of displays, endcaps and your products may seem intuitive, there can be differences on their impact on the behavior of your customers. Shifting endcap placement by just one aisle can have significant consequences on your bottom line.