As the Tegla Tracker collects shopper data individually, our analytics allows us to separate each group of shoppers by specific segments. Segmentation can be conducted through a variety of methods including separation by survey demographics and psychographic identification.
In addition to splitting data by survey segmentation, our path analytics provides a variety of means to separate each customer to explore new segments of consumers. Customers can be grouped by entry rates, conversion rates, dwell times, mobile usage, and a variety of other behavioral metrics.
Using segmentation data your team can explore new insights to redesign the in-store experience including the placement of products, displays and even the design of product packaging. After altering your strategies, our teams run re-tests to calculate impact and effectiveness.