With our ability to track mobile usage we provide insightful data into your customer’s omni-channel consumption. This data can provide the insights into exploring new mobile experiences to aid the shopper decision making process in stores.
Each shopper is harnessed with additional mini HD cameras that allow us to track product interaction including grabbing, rotating, and placing products in shopping carts. Product interaction provides the insights to explore consumer decision making and the impact of product packaging information.
Using Tegla Tracker’s observation direction feature, the direction of the shopper’s posture is quantified to provide attention data as well as heatmaps. Combining the attention data with interaction tracking provides a complete picture of the shopper experience.